Opportunity assessment
Where is there room to grow? Assess unmet needs, competitors, market potential, and fit with your portfolio.
What you receiveRanked opportunities and a market-sizing model.
Customer insight & growth strategy
Identify unmet needs. Build the business case.
We help companies evaluate growth opportunities in independent living, home, and wellness—through customer research, market sizing, and concept testing.
How we help
Three ways to work with us.
For product, innovation, and strategy teams assessing a new market, an existing offering, or an early concept.
Customer discovery
What would make someone buy—or walk away? Interview buyers, non-buyers, and people who influence the purchase.
What you receiveUnmet needs, purchase barriers, and product requirements.
Concept & market validation
Which idea merits investment? Test product concepts, value propositions, and price trade-offs with prospective customers.
What you receiveA proceed, refine, or stop recommendation and a commercial test plan.
Our focus
Independence. Choice. Everyday ease.
We study how needs change across life’s next chapter—and what that means for the products people choose. Participants define their own priorities; age alone doesn’t explain them.
Research participants
- People navigating life’s next chapter
- Family members helping them think ahead
- Professionals who support their choices
Sectors in focus
- Residential construction & remodeling
- Home services & accessibility
- Home technology
- Longevity, wellness & wearables
Our approach
A focused engagement.
Start with the evidence needed for your next investment decision.
Scope
One business decision. Agreed questions, deliverables, fee, and timeline.
Investigate
Customer interviews and market analysis, with sources and assumptions documented.
Recommend
An executive readout: what the evidence supports, what remains uncertain, and what to do next.
About
Julie Dubrovskaya.
Founder & Principal Researcher
16+ years in customer research, market intelligence, and innovation. Julie leads every engagement, from the first interview to the final recommendation.
Let’s talk
What are you considering?
Share the opportunity, the decision, and your timeline.
Email Julie jdubrovskaya@worldinsightnow.com